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Hayley beefs up business model

Andrew Mole

What’s the last thing you need when running an online enterprise – of the agricultural kind? Bricks and mortar? Exactly. So why is Wakool beef cattle producer Hayley Pattison sinking her hard-earned money into a butcher’s shop in downtown Deniliquin? Because she became so good, so quickly, at online marketing, she also drummed up legions […]

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