FOR Jeff Jackson, volunteering has never been about accolades.
But after nearly two decades of dedicated service to the Kerang Lions Club, he has been honoured with one of the most respected awards in Australian Lions history.
The former school principal and long-time community volunteer was presented the James D. Richardson Honour Award at the club’s 2025 changeover dinner.
It’s a national recognition bestowed by the Australian Lions Foundation to acknowledge outstanding commitment to service.
“It’s an honour, of course – not something you do the work for,” Mr Jackson said.
“Nice when you receive it, I guess.
“I’ve spent a fair bit of time doing one thing or another … plenty of things to do, volunteering, helping people.
“That’s what I like to do in life.”
Mr Jackson moved to Kerang 20 years ago, joining the Lions Club almost immediately after settling in.
Encouraged by friends who were already involved, he quickly embraced the club’s motto of service, taking on numerous roles and projects.
Throughout his time, he has helped with everything from Clean Up Australia Day events and maintaining the ibis rookery to cooking the Anzac Day breakfast.
More recently, he has become a driving force behind the Lions’ junior public speaking competition, drawing on his background in education.
“As a teacher, you’re always trying to get children to step outside their comfort zone,” Mr Jackson explained.
“Public speaking is another way of doing that.
“It’s great for kids who perhaps aren’t sporty or arty – it gives them a platform to show their talents.”
This year’s competition topic – technology – sparked lively debate among participants.
“Some kids said technology is moving too quickly, others said they loved it and wanted more,” Mr Jackson said.
“They do a super job. Even the nervous ones get up there, put their nerves behind them, and deliver fantastic speeches.”
Kerang Lions has about 24 members, and while Mr Jackson says the club is always on the lookout for new recruits, he notes the heart of the movement has not changed in his 20 years.
“The core values are still there – helping and having a heart to serve,” he said.
“Like everything, technology’s crept in for us too, but I prefer to look on the positive side of change.”
The award is named after James D. Richardson, a pivotal figure in the formative years of Lions in Australia.
In 1958, Mr Richardson became the first Australian to serve on the International Board of Directors, renowned for his spellbinding oratory and tireless commitment to visiting clubs across the country.
His legacy continues through the honour award, achieved by clubs making an undesignated donation to the Australian Lions Foundation in recognition of a member’s exceptional service.
Recipients receive a framed certificate and lapel badge, but for Mr Jackson, it’s the sentiment behind it that matters most.
“It’s all about helping; doing things for our community and the wider community,” he said.
“That’s what keeps me involved, and what I enjoy most.”
