Home » Farming and Environment » Agrifood coalition ready to innovate

Agrifood coalition ready to innovate

Farmers 2 Founders (F2F) is a coalition of experienced entrepreneurs, investors and thought leaders in the global agrifood tech ecosystem.

Its program operations manager, Claire Pinks, says the group came together because they are passionate about working with the whole agrifood and fibre value chain.

Ms Pinks says its core mission is to help innovative producers collaborate with agrifood innovators to develop new ideas, technologies and capabilities that will solve real industry challenges and opportunities to help build agrifood tech and innovation solutions that deliver commercial benefit and industry impact across agrifood, fibre, fisheries and aquaculture.

“We help producers to collaborate with agrifood tech developers and innovators to fast-track the development, commercialisation and uptake of these solutions to deliver positive individual farm business and industry outcomes,” Claire explains.

“Basically, we are supporting producers to be at the centre of industry innovation, starting and scaling businesses across agrifood tech and value-adding that capture value back on the farm,” she says.

“We also hope we are accelerating the journey to commercialisation for agrifood tech and innovations that deliver measurable industry impact.

“By creating a large and visible community of innovative, progressive producers who are confident and capable to develop and/or adopt new technologies and innovative solutions and actively collaborate with the broader agrifood tech and innovation ecosystem we are helping create the farming industries of the future.”

Ms Pinks says F2F facilitates and supports engagement with, and collaboration by, agrifood innovators across the whole value chain including: primary producers, agtech developers and solution providers, universities and students. agrifood entrepreneurs and businesses, research teams, research and development corporations, grower groups, local, state and federal government

regional development associations corporates/agribusinessess

“If you are looking to explore a new business idea to solve an on-farm or industry problem you need to visit the Muster, which is a place to inspire you, encourage collaboration and connect you with some of our big agrifood challenges,” Ms Pinks says.

“It is the first step in the F2F venture creation pathway and will take you on a journey to start validating your idea; find co-founders, team members or partners if you need to; turn it into a real business; and eventually scale,” she says.

“Once you submit your idea we will be in touch to help you work out which F2F program is the right one for you.”

Find further details at www.farmers2founders.com/the-muster 

Digital Editions


More News

  • Heart of songwriting remains unchanged

    Heart of songwriting remains unchanged

    AUSTRALIAN country music star Sara Storer has spent decades turning everyday bush moments into songs. The stories, she says, are everywhere. You just have to recognise the ones worth telling.…

  • Child protection bills pass Parliament

    Child protection bills pass Parliament

    TWO landmark child protection bills passed the Victorian Parliament last week, introducing changes aimed at giving families more time to reunite and creating a new whole-of-government responsibility for children in…

  • Hotel future unclear

    Hotel future unclear

    THE Gannawarra Shire Council has provided an update on the Cohuna Hotel following claims made by its owner in separate court proceedings that the property had been issued with an…

  • Food price warning over fuel fears

    Food price warning over fuel fears

    AUSTRALIANS are being warned every corner of the economy will be affected by soaring fuel prices as a result of the war in Iran. But consumers are being urged to…

  • Time to rediscover Kirra

    Time to rediscover Kirra

    There’s something about Kirra, from the pristine open beach to the laidback community vibe to the latest restaurant openings – it’s a popular seaside destination. Back in the day Kirra…

  • Just a question of price

    Just a question of price

    After a string of hybrid and fully-electric vehicles, including a full-blown electric ute, it was kind of refreshing to get behind the wheel of a no-frills turbo-diesel 4×4 ute like…

  • Farmers short on fuel

    Farmers short on fuel

    MEMBER for Mallee Anne Webster says Mallee farmers have warned the Middle East conflict is depriving them of the fuel needed to feed and clothe the nation. Dr Webster said…

  • New funds for local clubs

    New funds for local clubs

    TWENTY-three sporting clubs in the upper house Victorian electoral district will share in $200,000 in the latest round of grants to support community participation. The move comes via the Sporting…

  • Police search for missing males

    Police search for missing males

    POLICE are appealing for public assistance in locating two missing males. Fourteen-year-old Byron was last seen in Swan Hill on 24 February. He is known to frequent the Mildura, Bendigo,…

  • Nominate a natural hero

    Nominate a natural hero

    THE 2026 Victorian and New South Wales Landcare Awards have officially opened for nominations. The biennial state programs recognise individuals, groups, and organisations involved in landcare who are making outstanding…