LEADING animal health business Zoetis has partnered with Beyond Blue to support mental health initiatives and reduce the stigma around mental health.
For every Zoetis cattle, sheep, pig, poultry or goat vaccine or parasiticide sold by Zoetis between July 15 and October 31, Zoetis will donate $5, up to $100,000 to Beyond Blue.
That means people can support the campaign when purchasing their needs at Kerang Ag Supplies, a local stockist of Zoetis products.
Remoteness is a major risk factor contributing to mental health issues and suicide, with the suicide rates being 60 per cent higher than rates in major cities.
In addition, people in outer regional, remote or very remote areas of Australia face more barriers to accessing health care than people living in major cities, making it harder for them to maintain good mental health.
Over the past six years, Zoetis has raised $600,000 for Beyond Blue. In 2022, Zoetis aims to once again reach its $100,000 fundraising target by the end of the year.
“Zoetis works closely with rural Australia through interactions with the country’s farming community, agricultural stores, veterinarians and their families. We are proud to once again be supporting Beyond Blue and the important work they do,” Zoetis senior vice president Lance Williams sai
“The money raised goes directly to the Beyond Blue Support Service to continue helping people living in remote areas. To date, thanks to Zoetis’s donation, over 12,000 people have been able to get the support they need through the service.”
Derek Schoen, a farmer for more than 36 years, is a beef, grain and hay producer in Corowa, New South Wales.
Mr Schoen is a member and former president of the NSW Farmers Association and on the Beyond Blue’s board of directors, providing a wealth of experience on rural life.
“The farming community has endured many challenges over the years. Through droughts, floods, bushfires and the on-going COVID-19 related issues, rural Australia and country people are stoic and display considerable courage, however the impact on mental health has been significant for many,” Mr Schoen said.
“The good news is that most of us will be able to cope very well with challenges as they arise – we will use our normal resources, our strengths, networks and the support that we have around us from family, friends and loved ones,” Mr Schoen said.
“People in rural Australia are known for their resilience in times of crisis, but even the most resilient among us need extra support at times. We want everyone to know that support is available and encourage people to seek advice. Asking for support is a sign of strength – not weakness.”
The Beyond Blue Support Service offers free and immediate counselling, advice and referrals via phone, webchat or email.
